Virtual Trade Show Offers NatRef Suppliers Venue In Wake of Cancellations

ATMOsphere, the event division of clean cooling accelerator shecco (publisher of this website), is positioning its Virtual Trade Show as a viable and user-friendly replacement for suppliers of natural refrigerant-based systems who had planned to appear in September and October at the Mostra Convegno and Chillventa trade shows, both of which have been cancelled due to the ongoing COVID-19 pandemic.

The Virtual Trade Show, for which a dedicated website ( was recently launched, will take place live around the world over a 24-hour period September 1-2. The event is free to attend; registration will be available on the show website.

The event will feature easy-to-navigate online booths and webinars with which exhibitors will be able to feature their latest products “Many companies are hesitant to innovate under such strenuous circumstances, but this is exactly the time to do so,” said Marc Chasserot, CEO of shecco. “ATMOsphere is ready to take on this challenge.”

The highly interactive online platform for the Virtual Trade Show is designed by a German software provider, which has been creating online trade shows for over 10 years. “The software provider is key to the viability of the event,” said Chasserot. “They will work directly with exhibitors to prepare the online booths and webinars.”

For attendees, the Virtual Trade Show will differ from conference-call style panel discussions, Chasserot stressed. “Attendees will click through visually stimulating website, where they will be able to move through an expo hall, visit and chat with companies at their booths, ‘enter’ into auditoriums, and sit and network in a virtual lobby.”

Exhibitors will have the opportunity to showcase what they normally would during a physical event – including marketing material, brochures, videos – “but at a fraction of the cost,” Chasserot noted.  In addition, logos and design can be customized at each booth, and premium exhibitors can feature a 3D rendering of a key product. “The amazing part is, the exhibitor’s actual image will be represented through an avatar of them,” he said.

Exhibitor options include:

  • Standard and premium booths.
  • Private meeting rooms, which can host up to 30 clients or partners.
  • Live webinars and pre-recorded webinars.

This live event will take place live over a 24-hour period to cover all time zones, but the website platform will stay online for one month after the event. “This is a huge advantage for exhibitors,” said Chasserot. “People can still access the booths and material for a longer period of time – this is more exposure that an exhibitor could get during a physical event.”

The event organizers are accepting exhibitor applications now and welcome emails to

Many companies are hesitant to innovate under such strenuous circumstances, but this is exactly the time to do so.

Marc Chasserot, shecco