Arneg, an Italian designer, manufacturer and installer of CO2 and R290-based natural refrigeration equipment for the retail sector, is releasing three videos that emphasize the emotional aspects of its products.
For this new advertising campaign, Arneg has chosen not to talk about products but to communicate what lies behind them: a world of real people. Its message: “It only takes small gestures to make life better. And the technology to make it possible.”
Arneg will use the three videos, each associated with a particular emotion and mood, to tell three separate stories. The video are scheduled to run between September and December 2019, with the first one having gone live in September. The first video represents the emotion of “Irony” while the next two will depict “protection” and “melancholy.”
“The universal language of emotions is used to transmit respect, care, dedication, commitment to continuous improvement and, above all, humanity,” the company said in a press release on the new campaign.
“It only takes small gestures to make life better. And the technology to make it possible.”Arneg
“The objective is to shorten distances, to show the public Arneg’s corporate identity and the personality behind the brand,” said the company. “To tell the world that Arneg’s values are the values that bring us all together. To show that, behind the technology, there’s more than meets the eye.”